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Has the "settle-for-less" financial plan become your plan for wealth? That plan sounds a little something like this:
"Graduate from college, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich."
Since you were old enough to hold a job, you've been hoodwinked to believe that wealth can be created by blindly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. I call this soul-sucking, dream-stealing dogma "The Slowlane" - an impotent financial gamble that dubiously promises wealth in a wheelchair.
Accept the Slowlane as your financial roadmap and your financial future will blow carelessly asunder on a sailboat of hope: hope you can get a job and keep it, hope the stock market doesn't tank, hope the economy rebounds, hope, hope, and hope. Do you really want hope to be the centerpiece of your family's financial plan?
Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less", there is an alternative; an expressway to extraordinary wealth capable of burning a trail to financial independence faster than any road out there. And shockingly, this road has nothing to do with jobs, 401(k), mutual funds, or a lifestyle of mediocrity.
Demand more. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.
- Sales Rank: #1400 in Audible
- Published on: 2015-08-19
- Format: Unabridged
- Original language: English
- Running time: 765 minutes
Most helpful customer reviews
280 of 305 people found the following review helpful.
If You Are Serious About Wealth - Start Here
By John Chancellor
This is an honest to goodness "Get Rich Quick" book. But you must understand two things. First quick is 5 to 10 years. Second quick does not mean easy. Most "Get Rich Quick" books or programs really scam people into believing there is a method to "Get Rich Easy". MJ DeMarco, the author, does an extremely good job of telling the truth about what it takes to really achieve wealth.
The book starts off by describing three different economic paths and most people follow one of these paths. The first path is the sidewalk where people are basically living from paycheck to paycheck. The second is what MJ calls the slow lane - work hard for forty to fifty years, dutifully save 10% or more in your 401K and retire with a modest sum. However there are many dangers with the slow lane method. It depends on everything going right for those 40 - 50 years - not a good bet.
Then there is the fast lane. Here you are in control of your destiny, you work extremely hard for 5 to 10 years in a business which has the chance to make big money and once you build the business to size, you have a liquidation event, generally a sale.
There is a lot of wisdom in what he says. Most people who start their own businesses violate the rules that MJ gives. Your business must fill a need. It cannot be what you love or what you are good at. The product/service must be of value in the market place. And you must be able to scale the business - either by providing massive value to a few people or providing good value to a large number of people.
You cannot scale a local sandwich shop. Any business that cannot be scaled is simply a job.
MJ takes good aim at MLM opportunities and any other "business" that you can enter by buying a $199 distributor kit. You will save yourself tons of money and energy by reading and absorbing the lessons in this book.
In addition to the business and investing lessons, there are some extremely great life lessons in the book. MJ shares a lot of the lessons he learned the hard way - lessons such as your life is a composite of all the choices you have made. "Your choices are made in a moment, but their consequences will transcend a lifetime."
He also gives some great lessons about time - how it is our most valuable/precious asset.
The book is extremely easy to read. However it will probably challenge a lot of your long held beliefs. If you are seeking some magic formula for getting wealthy without a lot of effort, look elsewhere. If you want a serious how to manual, with some raw truth told by someone who might appear to be your "Dutch Uncle" then study this book and follow his advice.
MJ does not soft pedal the facts of life about getting wealthy. He speaks from experience and gives you some great insights into what it really takes to get wealthy.
Highly recommended but only for those willing to do what it takes.
192 of 224 people found the following review helpful.
Suprised just how good this was!
By frederick scribner
My cynical nature is rarely disappointed. And I was prepared for this book to be more self-published non-sense. I was wrong. This book is quite good - and I was pleasantly surprised. Think of it as similar to the 'Rich-Dad' series in tone, but with all the very best stuff there in spades - and with all the filler gone. The author is both an excellent writer (again, rare) and has a knack not only for telling it like it is, but for expressing himself with analytic accuracy and striking clarity. Essentially the book helps you re-think all you thought you knew about wealth creation. It's neither a how-to-guide (i.e., buy real estate) or the 'you can do it' feel-good treatise (a la Tony Robbins). Rather, it's critical thinking at its best. He works to debunk a number of wealth fantasies sold to the masses. In many ways, it's not althogether new, but it has rarely been delivered all in one package with such clarity and panache! I'm sure I could take a few critical stabs at it, but one fact remains: it's far superior to most out there in it's genre.
378 of 447 people found the following review helpful.
Unrealistic. Not badly written, but completely unrealistic
By agarose2000
I understand why self-help books like this get "5-star" ratings. It is not because they work, but it is because they sell hope in a plausible manner.
This is not a bad book - in fact, the business concepts are very solid, and no different than what you would get in a "Cliffs Notes" of marketing. He just adds some energy and motivation within the text which make it differ from a conventional textbook.
The KEY problem which all buyers need to understand before purchasing this book : The claims he make that 'anyone' can motivate and make millions hand over fist by following his concepts, are not true. While I would agree that the concepts he puts forth are probably needed in large part to facilitate large-scale wealth generation, these concepts are so intrinsically obvious that in a practical setting, it is akin to selling fluff.
To put it in perspective from a more realistic scenario:
- Millions of people with far more experience, funds, and even talent than you or he have, attempt exactly what he states in creating businesses that scale well, serve a need, and don't require big startup costs. Vanishingly few succeed. Even in the author's very own area of expertise, 'net marketing', silicon valley venture capital firms are heavily involved investing millions to get the necessary insights to succeed reliably, and even they have a checkered history on it. It is extremely, extremely doubtful that a rookie, or even someone with a good skillset, can compete successfully time after time as the author suggests.
- The far more plausible reason for the author's success is luck. Yes, hard work is necessary for even getting a chance for luck to work, but the author started one web business in the early days of the web, and he was well positioned early on to happen to capture a good chunk of the market. (He owns a business about limo reservations online.) If it were as doable to repeat this task in another field, there is a 100% chance that someone would have done it already. He never mentions luck in his book, but truth is, luck was probably the most important factor for his success. Good timing, good situation counts for a lot, but does not make what you do repeatable. (It is highly doubtful that he could repeat his success with a web business now.)
- The book completely lacks any specifics whatsoever about the crucial details needed to succeed. He leaves it to you to 'work hard and figure it out.' Not unexpected, but also lacking value. It's pretty easy to just say "Go start a business that scales well, has low startup costs, and high barriers to entry - figure out what that business is on your own." It's extremely difficult to give directions as to where that business may lie. He gives zero details about how to go about figuring this out - not even a system to draw upon your own strengths. If anything, he says to ignore your own strengths, as you should focus not on yourself, but only on the needs of others.
- The most telling flaw in his book that shows how one-dimensional and limited his perpsective on reliable wealth generation is: He completely ignores the single most important factor - human capital. Almost all people who can generate large quantities of wealth reliably, are experts in identifying and communicating with the people who will help them succeed. This is the single most important skill a business person can have, exceed your ideas, personal execution, and funds. Your ability to network effectively (I hate that term but it is probably the most apt one) will be the greatest determinant of your success. You do not make millions and leverage a large business machine on your own - it requires a team of strong players, of which you are but one piece. To not mention this is a fatal omission in any directive to generate a high revenue business.
- And another big flaw is that he completely eschews the value of education in the book. While I agree that getting straight As in school won't ever be a guarantee of a great income, ignoring your educational background (he makes a big point of denigrating academics as missing the boat) is fraught with risk. He claims it's possible to start that killer million-dollar business with no special background, and just a lot of motivation and effort. Good luck with that. Odds are far, far more likely that he was lucky enough that when he decided to go into the web business, it was taking off, and his effort happened to be rewarded with outsized returns. It would be no different than a gold panning hunter who happened to find a big gold nugget in the dirt by luck - sure he may have worked his tail off to find it, and he may have a very plausible sounding way that he did it, but hasn't been able to repeat it, and certainly is not justified in saying he now is an expert in gold hunting because he stumbled upon a one-hit wonder. Repeated success = credibility. Not seeing it from this author at the scale he claims it is.
- I could punch so many holes into his critique of avoiding compound interest until you 'make millions first' that it's laughable, actually. He gives some of the worst financial advice I can imagine, but that's the consequence of believing that you indeed have a failsafe million dollar per year generating business in your near future, which pretty much absolves you of even requiring standard investing strategy to hedge your bets for the future. In fact, I could summarize most of his book this way - because you'll be making millions per year (good luck with that), you don't have to worry about the slow-wealth generating things that everyone who isn't making millions per year do worry about. Unfortunately, this advice should ONLY come after you have that million+ business already generating income - it's terrible advice for the 99.9999% of people who will not succeed at their shot at that home run business.
In summary, this is no different than any other 'get-rich' book, which focuses mostly on the "feel-good" and "you-can-do-it!" part of equation, provides a lot of completely theoretical ways to do it (make a business that scales well with low capital investment despite your complete lack of experience in doing anything of the sort and special personal skills) and tries to use his isolated example of hitting it big one-time in a web business as proof of why he knows what he's doing despite the fact he has never repeated his one-hit wonder performance.
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