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Sell or Be Sold: How to Get Your Way in Business and in Life, by Grant Cardone
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Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can and should be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind.
In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
Selling in a bad economy
Overcoming call reluctance
Filling your pipeline with new business
Staying positive, despite rejection
With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale and life.
- Sales Rank: #9800 in Books
- Published on: 2012-03-01
- Original language: English
- Number of items: 1
- Dimensions: 8.60" h x 1.10" w x 5.60" l, .95 pounds
- Binding: Hardcover
- 200 pages
Review
"After a lifetime in sales, I can heartily endorse Grant Cardone's advice. I'm sold."
-- Harvey Mackay, author of the #1 New York Times bestseller Swim with the Sharks Without Being Eaten Alive
"Sell or Be Sold should be in every entrepreneur's and CEO's library as a resource for what you MUST know to take your life and career to peak potential!"
--Mike Bertolino, partner at Ernst & Young
"Grant Cardone's Sell or Be Sold is not just for salespeople. It's a book on effective persuasion for anyone--parents, teachers, managers, coaches, etc.--who needs to influence and motivate the behavior of others."
--Dr. Tony Alessandra, author of� The Platinum Rule
"Grant Cardone delivers a fresh, innovative approach to maximizing your personal potential and success. Brilliant, innovative, and insightful."
--Joseph W. Lineberry, Microsoft Corporation
From the Inside Flap
EVERY THING IN LIFE IS A SALE. AND EVERY THING YOU WANT IS A COMMISSION.
Whether it's selling your company's product in the boardroom or selling yourself on eating healthy, everything in life can--and should--be treated as a sale. And as sales expert Grant Cardone explains, knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue. You will learn how to handle rejection, turn around negative situations, shorten sales cycles, and guarantee yourself greatness. Cardone will also teach you the success essentials of
- Selling in a bad economy
- Overcoming call reluctance
- Filling your pipeline with new business
- Staying positive, despite rejection
With the experience of a seasoned sales vet at the helm, Sell or Be Sold will change the way you perceive the sale--and life.
From the Back Cover
Whether you're a salesperson, sales manager, or entrepreneur, Sell or Be Sold is your guide to effectively selling yourself, your products, and your ideas to anyone!
Most helpful customer reviews
84 of 88 people found the following review helpful.
4.5 stars
By A. Mann
Top 50 quotes from this latest book by Grant Cardone, which was a very informative and quick read. His style of writing is easy to understand, and he has enthusiasm in his words. Here they are:
1. Think of any action in life, and I assure you that there's someone at one end or the other trying to influence the outcome
2. The degree to which you can influence the outcome of events in your life is the determining factor of your success
3. When I discuss sales in this book, not only am I referring to the professional, paid salesperson, but I'm also covering the everyday use of basic persuasion skills and how to use them to get your way in life
4. The skill of sales is so critical to a person's survival that I don't understand why it is not required study at school
5. The fact that sales isn't taught in shool only further indicates the immense value of those who do learn this skill
6. It's my observation that the most important skills needed in life aren't taught in school
7. Most books written about sales are about the career of selling and exclude how vital it is to life
8. No person will ever gain true power and stature in the world without the ability to persuade others
9. Even if selling isn't your career, you should be a professional seller in order to get more out of life
10. If you want to get rich, learn how to sell
11. The ability to predict is the first thing that happens when you become a professional
12. The only reason a person doesn't like what he's doing is because he doesn't know what he's doing
13. Most business people are being knocked down by the economy due to their ranking-- their lack of commitment and not knowing how to sell
14. To the degree that you can predict, you can respond appropriately
15. In order to become a great salesperson, you have to sell yourself on what you're selling
16. Being unreasonable means that you are sold on what you're selling, and it is your conviction alone that will sell others on it
17. Become so thoroughly sold on your product that your conviction is irrisistable to others
18. Become so sold, so convinced, so committed to your company, product, and service that you believe it would be a terrible thing for the buyer to do business anywhere else with any other product
19. You have to be so sold that you use your product, consumer your product, and would sell the product to your loved ones. Otherwise you're just a mercenary selling whatever for the highest fee
20. I could never convince myself that drugging people could possibly solve their problems or make their lives better. I can only sell what I'm completely sold on
21. The vital point of having salespeople who are sold is missed by 90% of all management
22. If you won't buy it yourself, then you're not sold yourself
23. It's never about price; it's about love or confidence that the product will solve problems
24. Remember, it's almost never about price
25. That's why it's vital that salespeople know about people first and products second
26. Most salespeople forget that selling is 80% people and 20% product
27. ALWAYS, ALWAYS, ALWAYS agree with the customer. This is the single most important and the most commonly violated rule in all of selling!
28. Agree as you write the deal; don't disagree and fight the deal!
29. Most people think that it takes two to have an agreement. But the truth is, it only takes one to agree, because once one opposing party agrees, there is no longer any disagreement
30. Even when a buyer is making ridiculous claims or exaggerations, agree with him
31. Agreeing with the customer is senior to all other rules in selling
32. Nothing will soften a buyer more than an agreeable salesperson
33. Three of the most powerful words in the English language are "You are right!" Two other powerful words are "I agree"
34. Never sell with words. Always show documentation
35. People believe what they see, not what they hear. So show them, don't tell them!
36. I believe that the true essence of selling is not just getting the sale, but the sincere desire to help
37. Human beings are much more valuable than money. Treat them like that and you'll be rewarded
38. If you elevate your level of service above the rest of the market, your customers will quit shopping the price
39. Service is always senior to selling- always
40. When someone asks me what one thing has made the most difference in my life, this it: massive action
41. You've heard the saying 'Go big or go home?' I say 'Go massive, not passive!'
42. Most people don't get enough in life only because they never do enough in life!
43. If you want one thing, take massive action equal to at least ten times what you think it will take to ensure that you attain that one thing
44. Never be reasonable when it comes to taking action. Just take more action. Be almost insane with how much action you take to get the job done
45. It's actually a lie when you tell yourself that you don't have enough time! The fact is, you have the same amount of time as everyone else; you just aren't using it efficiently
46. Anyone can be where they are now. The question is, can you get to the next place? Only by using time wisely
47. Starting today, I want you to take a look at how much time you waste in a day
48. Quit trying to save money and start doing whatever it takes to be seen, to get noticed, and to make sales
49. If you aren't where you want to be in life, you've got to work every minute and snatch up every opportunity
50. People will pay more for an agreeable, positive, and enjoyable experience than they will for a great product
Bonus quotes:
51. People are moved by positive and confident people more than by great products
52. I believe that the single most valuable asset I have in my life is my ability to stay positive when everyone else is losing their minds
53. Attitude is senior to product
54. Your ability to persuade others determines by itself how well you will do in all areas of your life
55. Selling is an absolute necessity for really living life and making your dreams come true
56. Approach success as a duty and obligation!
17 of 18 people found the following review helpful.
Absolutely great sales book
By EAJ
This is a great sales book. I am devouring it page by page. In a simple, interesting, impinging and easy to understand way Grant is giving you his best kept secrets to building up incredible sales volume. I plan on re-reading his book once I'm finished with it. I already bought his other books. This book bears no comparison to other "sales" or "marketing" books that bore you to death for hundreds of pages to give you one small datum. Here Grant really "puts the juice on" and gives you his all. Every time a read a few dozen pages of it I emerge fully energized, ready to take on the world and apply it all. Really recommended.
10 of 11 people found the following review helpful.
Greatest book on sales in the 21st century.
By Amazon Customer
Over the years I have read or listened to a plethora of sales books and this one is the most comprehensive to today's challenges salespersons face. I have three reasons why salespersons should buy this audiobook to increase their sales.
First, Grant does a very good job of setting the foundation for being a sales professional and not an amateur. Professionals train and work every aspect of their career and "immerse themselves" in training material. He mentions the power of prediction and it totally changed my sales approach. This section is worth the price of the book alone.
Second, the author notes how "people knowledge" is more important than "product knowledge" in selling. Again, this is an issue few sales trainers cover in seminars or in their literature and Grant is 100% correct. People knowledge is far more important than product knowledge. Companies do a fairly good job training sales staff product knowledge but FAIL at teaching people knowledge.
Third, the real value of this book comes from his selling process. The five-step cycle is practical to nearly any industry in almost every context. So many sales trainers ignore time in a sales cycle and Grant highlights the importance of short sales cycles to serve customers better and make their experience more convenient.
If you can ignore the author's Dianetics references, this book is a must for salespersons new or 50 years in the business.
See all 264 customer reviews...
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